Performance Max campaigns will completely replace Smart Shopping and Local campaigns, being designed to offer more dynamic advertisements. Product groups are used in Smart Shopping campaigns to display adverts in the Google Shopping feed

Google Shopping is a comparative shopping platform, which allows businesses to visually display their items to consumers.
This implies that if anyone searches for an item you offer, Google will display relevant shopping advertising for your items as well as those of your opponents. If the consumer presses the button on your ad, it will be sent directly to the product item’s page.

About 95% of users leave an online store without buying anything. The reasons are different: they need more time to…

Back when the majority of advertising was in print, it was much more difficult to calculate exactly how effective an…

The Perfect Touch teams up with a personal Ad Manager to make their marketing effective across the most popular ad platforms.

Read about the most prominent trends of eCommerce, Facebook Ads, and Google Ads in 2022, and how you can successfully incorporate them into your business.