Naming the best tool for ads automation is as ambitious as answering the question: “What is the best car in the world?” There may be a lot of answers and each of them may be correct in its own way. When choosing the ad automation tool that would work for you, it’s important to keep in mind your business’s needs, budgets, and objectives.

For example, Adwisely helps eCommerce businesses of different sizes to effortlessly get a high return on the ad spend by automating campaigns for Google Surfaces targeting the most relevant audiences. To make the marketing efforts consistent across platforms, the app also automates Facebook Ads for retargeting (reaching out to people who’ve viewed your website) and prospecting (finding people who have common interests with your customers). Custom-made offers for Black Friday and Cyber Monday help drive even more conversions around the sales season.

If a business spends more than $400 on Adwisely-powered Ads — both Google and Facebook, they can work with a dedicated personal advertising manager at no additional cost. Such managers provide businesses with timely tips on optimization, help keep all campaigns aligned, and assist in creating customized ads.

Find out more about the capabilities of ad optimization by Adwisely here.

Yes, they are. Google Adwords is the old name of Google Ads — a platform for creating and managing ad campaigns on Google placements. The company changed the platform’s name in July 2018. The change did not affect ad performance, navigation, and reporting.

You may have also heard of them as Product listing Ads or PLAs - ads that display more detailed information to users than standard text-based ads, which encourages them to click through to your website. 

Find out more about the change from Google Adwords to Google Ads here.

Both Facebook and Google are the most popular advertising platforms among eCommerce marketers. They provide powerful yet cost-effective advertising opportunities with a number of tactics such as building brand awareness, lead generation, retargeting, prospecting, etc. However, the platforms are anything but identical.

Ad placement

Facebook Retargeting ads appear on:

• Facebook in the feed, stories, video feed, in-stream videos, Marketplace search results, and right column.
• Instagram in the feed, stories, Instagram IGTV, and Explore section.
• Messenger in the inbox and stories.
• Apps that are part of the Audience networks.

Google Remarketing ads are displayed on:

• Google Display Network.
• Google Search Network, search-related websites that feature ads and free product listings.
• YouTube — skippable and non-skippable in-stream video ads, bumper ads (six-second, non-skippable video ads before the main video), discovery ads (an image and short copy on the right side of the page), banner ads that overlay the video.
• Gmail in the Promotions and Social tabs of inbox.
• Google Discover as ****Discovery ads.

Creating ads

Facebook

You need to set up Pixel to run Retargeting ads on Facebook. It is a piece of software that gives insights into users’ behavior to track ad performance and target website visitors. Also, to automatically reach out to people with products they have viewed on your website, you need to upload a catalog onto Facebook.

Before you begin, make sure that you have people to target. For example, you can run Adwisely Retargeting campaigns when you have more than 100 daily online store sessions. Click here to find out what you need to start running retargeting ads with Adwisely.

Google

To generate remarketing lists — a list of people to retarget, Google requires a remarketing tag. Also, you need to have 1, 000 unique users within 30 days for remarketing ads on Search Network, YouTube, Gmail, and Discovery ads. To run such ads on a Display network, you need 100 unique monthly visitors.

We wouldn’t tell you to choose between Facebook and Google, as we have seen our customers benefit from running retargeting ads on both platforms. With Adwisely, you can easily set up your ads, automate and manage different types of ad campaigns on Google and Facebook for high ROAS.

Find out more on how to start running ads with Adwisely here.

Smart Bidding is a feature designed by Google that enables advertisers to optimize each bid for every campaign automatically using machine learning technology.

Smart Bidding offers the following strategies:

• Target CPA makes sure you get the most conversions without exceeding the cost-per-action (CPA) you set.
• Target ROAS enables you to get conversions and revenue at the return on ad spend (ROAS) that you set.
• Maximize Conversions manages the bid automatically to ensure you have the highest number of conversions.
• Maximize Conversion value adapts the bidding strategy to bring you the highest conversion value.
• Enhanced CPC adjusts your manual bids to drive more conversions.

No, since Adwisely doesn’t run ad campaigns that target keywords. On the app, business owners and marketers create optimized campaigns on Google Shopping Ads and Smart Shopping Ads (a.k.a. Product Listing Ads)

At Adwisely, we strive to provide the highest level of ad automation, therefore marketers do not need to go too deep into setting up a campaign — it takes only a couple of minutes to start running ads on Google and Facebook.

Google suggests increasing ROAS using Smart Bidding (mentioned above), namely its strategy Target ROAS. With its help, you can specify the desired ROAS, and Google’s machine learning algorithms will drive the highest number of conversions according to this value.

Another way to effortlessly grow your ROAS is by optimizing ads with Adwisely. It will help you automate ads across platforms without you going too much into details. It takes up to ten minutes to set up your first campaign, and the app will take it from there to make sure you receive on average 600% ROAS.

Learn more about how Adwisely has helped brands grow their ROAS by reading our Case Studies.