To start a campaign on Facebook Ads, follow these steps:

1. Go to the Ads Manager page.
2. Click on the + Create button.

In the new window, choose the Campaign Objective. You can name your campaign, ad set, and ad here or in the next stages. Then click Continue.

Next, set up your campaign’s Special Ad Categories, A/B Test, Budget optimization (if needed). Then click Next at the right bottom.

The next tab lets you set up your Ad set: Budget & Schedule, Audience, and Placements. Once you’re ready, click Next.

In the last window, you will be able to set your ad and upload the creative for Facebook ads. In the Identity field, choose your Facebook Page and Instagram Account.

Then scroll down to Tracking to set up Events and add a URL Parameter. Once you’re done, double-check your ad and click Publish at the right bottom.

The internet is full of articles that are meant to teach marketers tips and tricks of free advertising on Facebook. However, all they offer are strategies to promote your content on this platform. They include such pieces of advice as “publishing consistently high-quality content” and “increasing the number of your followers.”

The problem is that it is pretty difficult to achieve great results with this type of “advertisement”, mainly because the organic reach of the Facebook Page posts has plummeted. Now, you will be able to organically reach a bit more than 5% of all your followers. Therefore, such promotion tactics are not very effective, especially for prospecting and brand awareness where the key objective is to make your brand and products visible to new people.

Do not get us wrong, we strongly encourage you to develop your brand’s presence on social media. First, you will keep the conversation going with some of your brand followers. Second, potential customers can check your profile to learn more about your business, and newly posted content will increase the trustworthiness of your brand. All we are saying is that most probably such practices will not bring you the results Facebook Ads would.

Facebook Ads offer business owners and marketing specialists rich targeting possibilities and powerful tracking capabilities. However, not everyone finds it easy to leverage such opportunities. It may be quite overwhelming especially for those business owners that have too many things on their hands and simply cannot invest their time to unlock the full potential of such ads. Automated Facebook Ads are designed to address this challenge. Their main goal is to make the ad creation process as fast and smooth as possible while ensuring the best marketing results.

Automated Facebook ads help you enhance your ads in the following ways:

• Choosing the best ads: you can create up to 6 ad variants — Facebook will help you with call-to-actions, creatives, and even texts considering the data from your Page. After running your ad for some time, Facebook will identify the best performing ad in which you can invest higher budgets to receive the best return on ad spend (ROAS).
• Finding the right audience: you don’t need to guess which group of people you should target. Facebook analyzes all the information related to your Page taking into consideration numerous factors including your followers’ location and interests and suggests to you the most relevant audiences.
• Setting budgets: once you come up with the goal, Facebook advises you on the optimal budget. You can always modify how much you want to spend and Facebook will show you the estimated results you may receive.
• Monitoring ads: Facebook updates you about your ad campaigns’ performance to make sure you don’t overlook important details. Also, you will receive suggestions on how to improve their efficiency.

Adwisely takes ad automation to a new level. All marketers need to do is set their goal — reaching out to website visitors or finding new clients — and select the budget, and the app’s algorithms will do the rest automatically to make sure you receive the highest ROAS. Also, with Adwisely you can run automated ads on Google as well.

You can easily create automated Facebook ads — all you need is to have a Facebook Page and a Facebook Ad Account. Then, follow these steps:

Go to your Page and click Promote.

In the newly opened window, select Get Started With Automated Ads:

Then, select your Ad Account and click Get Started.

Do the quick quiz (up to ten questions) for Facebook to better understand your business and its needs:

Set up your ad by providing the ad creatives (up to 6 versions), audience (you can select the suggested audience or create a new one), daily budget, and payment method. When all is set up, click Promote Now.

There’s a wide selection of Facebook ads software on the market, and it’s impossible to say which one is the best. At the end of the day, it all comes down to your business type, its needs, budgets, and objectives.

For example, Adwisely is the optimal solution for eCommerce brands that want to increase their ROAS with fast, easy, and efficient ads automation. The app lets brands effortlessly run Facebook and Google ads, optimize ad management costs, and automate specific campaigns such as Special Offer ads for the Black Friday/Cyber Monday sales.

Also, Adwisely offers the services of a dedicated personal advertising manager for free to all customers with an ad spend on Adwisely-powered ads over $400 — the lowest threshold in the industry.

You don’t necessarily need to create all the creatives for Facebook ads. For example, you can run Facebook Dynamic Ads. They relieve you of the burden of manually creating separate ads for each product you have in your store — Facebook’s machine learning algorithms will handle that automatically.The benefits of using Facebook Dynamic Ads are:

• The content of your ads is automatically customized for the people you target.
• Campaigns with Dynamic Ads are optimized automatically to showcase all your products without you intervening.
• Reminding the website visitors about the products they viewed but haven’t bought (Retargeting).
• Promoting your brand to potential customers by displaying products to people who share interests similar to your audience (Prospecting).

Again, it all comes down to industry, the needs your business has, the size of the company, and the budgets. For instance, Adwisely has proven to be an effective Facebook ad optimization tool for small, middle-size, and large eCommerce merchants. The app has helped them grow their ROAS up to 2400% for some campaigns. Check out our case studies to learn more about the problems Adwisely helped solve and the results it generated.

Depending on your online ad needs, you can pick an Adwisely plan - they start at $49 - of talk to Sales if you are looking for a custom solution. You will have a 14-day free trial to evaluate the benefits of Adwisely.

Visit our Pricing page to learn more