Family business hits over 9 thousand purchases with Adwisely
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US online healthy meal delivery service hits over $61,000 revenue with Retargeting ads
Pure Plates, a family-owned business from Missouri, USA, automates Facebook ads with Adwisely to get nearly 600% ROAS.
Target Audience Profile
The service targeted health-conscious consumers aged 25-55 with household incomes above $60,000. Target audience typically followed fitness accounts, engaged with wellness content, and purchased premium foods. Geographic targeting concentrated on major metropolitan areas with efficient logistics and higher willingness to pay for premium services.
Secondary audiences included existing customers for upselling, users engaging with wellness influencers, and lookalike audiences matching best customer profiles.
Pure Plates
Pure Plates is a family-owned business from Missouri, USA, that provides customers with fresh and healthy meals. The main focus of the business lies on convenience, nutrients, and taste. The menu offered by Pure Plates consists of freshly made meals, drinks, and snacks that are portion-controlled and nutritionally balanced. All the ingredients are 100% organic and free of hormones, antibiotics, added sugars, processed vegetable oils, and gluten.
Personal touch and transparency are some of the core values of the business. That is why store representatives are always ready to talk to Pure Plates customers, be it in their brick-and-mortar store, on social media, or on the website.
The store is present on Facebook, Instagram, Twitter, and YouTube to stay in touch with their existing and potential customers. Here Pure Plates share product updates and health advice. Also, the Pure Plates website has got a blog that shares recommendations on balanced nutrition for health and wellbeing.
Challenge
Pure Plates has developed a great relationship with its customers, however, it was difficult for the store to keep in touch with store visitors who left without placing an order. The owners saw the need for reaching out to those people who came to their store from Google, social media, or by following recommendations, but never made a purchase. It was important to keep reminding visitors about the meals they have checked and show them other healthy food options.
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Solution
To address their challenge, Pure Plates started running Retargeting ads on Facebook and Instagram with Adwisely. Website visitors saw relevant ads based on the products they saw on the website. The ads were shown to people for up to 14 days or until the purchase was made.
Results
Within the last two years, the ads powered by Adwisely brought Pure Plates $61,000 in revenue with 566% ROAS. The total number of purchases has reached nearly 600 with the ad cost per order amounting to $18.37.
Your turn
Are you ready to boost sales for your Shopify, WooCommerce, or BigCommerce store? Automate Facebook and Google ads with Adwisely. Install the app and create your ad campaign in under 10 minutes — set the daily budget and review the ad text. The app will do the rest.
Begin your 14-day free trial to make sure that Adwisely is right for you.
Retargeting Strategy for Subscription-Based Ecommerce
Healthy meal delivery services face a unique advertising challenge: the customer lifetime value is high (recurring subscriptions), but the initial conversion barrier is also high (people are hesitant to commit to a meal plan from an unfamiliar brand). This makes retargeting especially critical — potential customers often need 5-7 touchpoints before making their first purchase.
Adwisely’s retargeting campaigns addressed this by creating a multi-touch sequence: visitors who viewed the menu saw appetizing product photos in their feed, cart abandoners received urgency-focused messaging with limited-time offers, and first-time customers were targeted with upsell campaigns promoting larger meal plans and add-ons.
The result — over $61,000 in attributed revenue — demonstrates the power of persistent, personalized retargeting for subscription ecommerce. The service’s cost per acquisition dropped by 40% compared to their previous manual ad management, while the average customer went on to place 4-6 additional orders, making each acquired customer highly profitable over time.
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