South African fashion store drives revenue with 1,139% ROAS ads on Facebook, Instagram, and Google
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Ecommerce fashion store gets stable 400% ROAS from Retargeting
A clothing and accessories store on Shopify grows revenue with high-ROAS Retargeting ads powered by Adwisely.
Store Background
StylePurch operates in competitive fashion eCommerce, selling contemporary clothing, accessories, and seasonal collections. The 18-35, primarily female audience had strong social presence but minimal sophisticated ad experience. Previous retargeting campaigns delivered sub-200% ROAS—barely breaking even after operational costs.
StylePurch
StylePurch is a clothing and accessories store powered by Shopify. On their website, fashion lovers can find maxi dresses, tops, bottoms, and sets of stunning outfits. To elevate looks with final details, StylePurch also offers fashionable accessories.
The store has built a great relationship with their customers and prospects on Instagram. StylePurch publishes eye-catching outfits. Their profile has gathered over 46,000 followers.
Challenge
The StylePurch owner Aqua Serwah saw consistent traffic coming to her store. However, not all people who checked out the products bought them. The owner knew that to lead the potential customers through the whole sales funnel all the way to the purchase, she needed to keep reengaging them.
Also, since Aqua was in charge of nearly every aspect of her business, she felt like she could use a hand with her digital marketing. She had a feeling her campaigns needed some improvements that she might have been overlooking. The owner realized that an experienced yet affordable marketing manager would help her grow the business faster and more sustainably.
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Solution
Retargeting
To reengage the store visitors, Aqua started running Retargeting campaigns with Adwisely. These ads appear on Facebook and Instagram and show each of the store visitors the product they viewed — along with other relevant items from the store. Also, Retargeting campaigns reengage cart-abandoners gently nudging them to return to the website and complete the purchase.
Personal Ad Manager
Additionally, Aqua started working with the Personal ad manager provided by Adwisely to optimize her digital marketing. The manager shares insights about campaigns and their performance. Also, she suggests changes in the campaign settings to unlock the maximum performance.
Results
Such joint efforts have been successfully paying off ever since the campaigns were launched. The Retargeting campaigns have been consistently bringing over 400% return on ad spend. The average ROAS of StylePurch ads powered by Adwisely amounts to 465%.
All these ads brought the store revenue of $73,600, with an average cost per purchase of $15.
Your Turn
Are you ready to boost sales for your Shopify, WooCommerce, or BigCommerce store? Automate Facebook and Google ads with Adwisely. Install the app and create your ad campaign in just a few clicks — set the daily budget and review the ad text. The app will do the rest.
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Campaign Setup and Strategy
The fashion store’s retargeting strategy focused on three audience segments: visitors who viewed products in the last 7 days (highest intent), visitors who added items to cart but didn’t purchase in the last 14 days, and past customers who hadn’t returned in 30+ days. Each segment received different creative messaging and bid levels, with cart abandoners getting the most aggressive bids since they were closest to converting.
Adwisely’s dynamic product ads automatically showed each visitor the exact items they had browsed, along with similar products from the same category. This personalized approach significantly outperformed generic brand awareness ads, delivering a consistent 400% ROAS month over month. The store’s average order value also increased by 15% as the AI learned to cross-sell complementary accessories alongside viewed items.
One key insight from this case study: consistency matters more than peak performance. Rather than chasing viral moments, the store’s steady 400% ROAS meant predictable revenue growth that allowed them to confidently increase their ad budget from $30/day to over $100/day within three months.
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