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Benefits of using animated explainer videos for eCommerce
There’s hardly a better way to engage your potential audience on social media than creating content that is both entertaining and useful – and we at Adwsiely are always happy to share the info on how to do that and get more orders as a result. In this article, Sanket Shah from InVideo tells about the key benefits of animated videos for eCommerce stores.
Today, the eCommerce business has become more lucrative than ever. This has led to increased competition. Therefore, as a business owner, you need to outshine your competitors through your marketing campaigns in order to gain a bigger share in the market. If you are just starting out with your business, videos serve as a great marketing tool.
When selling online, your customers don’t physically interact with your brand. The best way to bridge this gap is via an explainer video. Such a video helps let your buyers know how your brand works. That way, you win their trust and encourage them to consider your brand. A video grabs viewers’ attention faster and hooks them in to engage with your brand content.
Are you new and unsure where to begin with eCommerce video marketing? Start with a plan. With a strategy in place, you will be able to develop creative tactics to help your business remain relevant. However, make sure you’re up-to-date with eCommerce trends to develop an effective video marketing strategy.
Read on to understand why you should make animated videos to market your eCommerce business.
Contents
Advantage of Using Animated Videos
Animated Videos are Powerful Attention-Grabbers
Example of a great explainer video by InVideo
Video content has proven to be the most engaging type of content on the internet. Your audience will surely enjoy watching your brand video rather than reading about it.
Apart from that, many people have no time to read lengthy textual content these days. Everyone has a busy schedule, and grabbing their attention to engage with your content is critical. That’s also why video marketing has become essential.
When creating an explainer video, you shouldn’t appear sales-oriented. Instead, you need to pay more attention to the information you have to teach your audience. How does your information inspire your viewers to learn more? That’s what you should focus on. Make sure to use live video, narrations, animations, and motion graphics, which resonate well with your potential buyers.
Remember, your explainer video needs to entice your audience and cultivate a sense of desire to find out more about your products or brand. Doing this successfully can get you more customers who can become your unofficial brand ambassadors. Moreover, when your buyers spread your brand information, you’re assured more sales and revenue.
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Animated Videos Help Demonstrate Solutions to Problems
Many businesses are driven by finding solutions to consumers’ problems and creating their products or services to remedy their customers’ pain points.
Do you find it hard to explain why your offerings are the best solution for your customers? Or do your buyers find it difficult to understand how your products work? If you’re using traditional ways to explain these things, your potential buyers might get bored and probably won’t retain anything about what you put across. Customers generally don’t enjoy rifling through a company’s literature.
It suffices to say that you will win more buyers if you make animated videos explaining a problem and demonstrating its solution as with explainer videos, it’s easier to keep viewers interested in your content as you break complex topics into digestible pieces your audience can easily grasp.
When you use appealing animations with effective music and voice overs, you make learning new things fun. This also helps put across brand information to your customers in a unique way.
Remember, marketing is about fostering trust with your buyers. With the help of engaging explainer videos, your buyers will trust you more, leading to more conversions.
Explainer Videos Help Increase Website Traffic
Did you know that having an animated explainer video on your landing page can draw tons of traffic to your website? Apart from that, they can also increase your site’s conversion rate by 80%.
Search engines prefer website pages with engaging video content. This is because search engine bots find such pages easily and crawl them for ranking. Once your video is found and ranked, you receive lots of traffic, leading to more conversion and sales.
Many buyers tend to trust high-ranking websites and content. Therefore, if you want your services or products to be noticed, ensure that you add animated explainer videos to your site.
Animated Explainer Videos Increase Customer Acquisition and Retention
Modern customers purchase both products and the experience they encounter with the brand they are purchasing from. In addition, the chances of people buying from brands that offer interesting content are also higher.
All of this is because the brand’s ideologies seemingly give an unforgettable impression. Therefore, creating emotional and aesthetically appealing animation explainer videos about your brand will be helpful to draw in new buyers and retain the existing ones.
Animated Videos are Affordable
Have you been reluctant to invest in video marketing because of the costs? You don’t have to be discouraged.
While regular broadcast commercials and explainer videos cost you more to make, animated videos are cheaper to produce because you can craft your video quickly, which means you require fewer production-man hours as well. Apart from that, you don’t need expensive equipment since you can make animated videos right from your computer.
You also don’t need live actors or designers to create animated explainer videos. That’s not all: no catering, makeup, customers, or designers are required for making animated videos.
All of this makes animated video creation simple and less costly compared to regular videos. Making a profit from business involves saving costs. So, creating videos saves the cost of video creation, which ultimately benefits your business.
Explainer Videos Help Your Business Rank Higher on Google
Using animation explainer videos is a creative way to keep your audience on your website for longer. Unlike images and written text, animated videos are more interesting and addictive and can be consumed for longer periods of time.
Google considers the content to be more valuable when users spend most of their time on a particular webpage than usual. Consequently, your website gets ranked higher on search engine results. And that creates the opportunity to get more traffic, which increases your conversion rates and sales volumes.
Animated videos are Compatible with Multiple Social Media Platforms
Animated videos are quite versatile. Plus, many platforms are conducive to boosting animated explainer videos to engage audiences.
For example, do you use Instagram to promote your brand? Instagram allows you to set up Instagram shopping, a feature through which your potential customers can browse your brand products right on the app and explore your collections to find their ideal choice. Hence, using explainer videos with captivating visuals on your Instagram is sure to get you more buyers as well.
Conclusion
An informative and entertaining video is a powerful asset for your business to thrive. Animated explainer videos, by extension, are great tools to market your brand.
All you need is to make sure your videos properly demonstrate the value of your products. That way, you can earn your buyers’ trust.
Remember, entertaining and appealing explainer videos help rank your site higher on search engines, making your business or brand more visible. You thus stand to get more traffic, sales, and revenue with more visibility.
About the author: Sanket Shah is the founder of InVideo. InVideo serves millions of users from ~190 countries and has raised $20M+ from funds like Sequoia Capital and Tiger Global. Sanket believes that the future of video creation is in the browser, across devices, and collaborative. He studied at the University of Michigan at Ann Arbor and spent some time in Silicon Valley before moving back to India.