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Adwisely receives support from Google for Startups
“We do our best to keep up the high service standards despite the fact that a part of our team still remains in Ukraine and their work is impacted by blackouts and air raid alerts”, says Paul Matviienko, CEO and co-founder of Adwisely. “In times like this, support from Google is especially appreciated. We will use the funds to continue growth impacted due to the ongoing warfare, while keeping a focus on providing high-quality ad services to online stores all over the world.”
What Google for Startups Provides
The Google for Startups Ukraine Support Fund offers comprehensive support beyond grants. Selected companies receive mentorship from Google experts, priority access to Google Cloud credits, integration assistance with Google advertising platforms, and visibility through startup community networks. For Adwisely, this meant technical scaling support, optimization guidance for Google Shopping and Performance Max campaigns, and strategic product development advice.
Beyond monetary support, the Google partnership validates Adwisely as a serious contender in the eCommerce solutions space. For prospective users considering the platform, Google’s backing provides reassurance that the company has been vetted by one of the world’s leading tech companies. This credibility boost has been instrumental in user acquisition and partnership negotiations.
The Global Context
While Adwisely’s team faced significant challenges due to the ongoing conflict in Ukraine—with some team members experiencing blackouts and air raid alerts—the company maintained its commitment to serving eCommerce businesses worldwide. The Google support came at a critical moment when many Ukrainian startups faced uncertainty about their future. Rather than relocating or shutting down operations, Adwisely’s leadership chose to press forward, using the Google funding to accelerate product development and expand the team.
What This Means for Adwisely Users
The Google support directly benefits Adwisely customers in several ways. First, increased R&D funding accelerated the development of AI-powered features that automatically optimize campaigns across Google and Meta platforms. Second, enhanced Google Cloud infrastructure ensures faster platform performance and reliability for growing customer bases. Third, Google’s technical integration support means Adwisely users benefit from deeper, more seamless connections with Google Ads, enabling better data flow and campaign optimization.
Additionally, the backing enables Adwisely to invest more heavily in customer support and education. The company launched expanded training programs and created dedicated success managers for larger accounts, ensuring customers can maximize their ROI.
Adwisely’s Roadmap Going Forward
With Google’s support, Adwisely has ambitious plans. The platform is expanding AI capabilities to support additional channels including TikTok Ads and Amazon Advertising. The team is also developing predictive analytics features that can forecast seasonal trends and automatically adjust budgets based on upcoming demand patterns. Machine learning models are being trained on anonymized data from thousands of successful campaigns to provide customers with industry-specific best practices and benchmarks.
The company is also expanding its integrations with popular eCommerce platforms—enhanced support for WooCommerce, BigCommerce, and Shopify Plus customers is in development. These investments position Adwisely to become the go-to platform for any eCommerce business looking to maximize advertising ROI across multiple channels.
About Google for Startups Google for Startups is on a mission to support thriving, diverse, and inclusive startup communities around the world. They connect founders with the right people, products, and best practices to help them grow. Google for Startups Ukraine Support Fund is dedicated to help Ukrainian entrepreneurs maintain and grow their businesses with $5M of allocated funds, ongoing Google mentorship, product support, and Cloud credits. The fund was created to support Ukrainian startups and to help build a foundation for post-war economic recovery. About Adwisely Founded in 2018, Adwisely (formerly Adwisely) is an ads automation platform that brings increased efficiency to the ad buying process for growing e-commerce SMBs. Adwisely works with 1000+ DTC brands across categories and delivers ROAS that is 2x higher than market benchmarks, at a cost up to 10x lower than ad agencies.Keep Reading
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