Quick Answer: Adwisely is a Shopify app that builds and runs your Facebook, Instagram and Google ad campaigns for you, with published pricing from $49 a month. Smartly.io is an AI-powered advertising platform for the brand, performance and creative teams of large companies and their agencies, strongest at producing creative at scale across many channels; its pricing isn’t published, and you start with a demo.
Choose Adwisely if: You run a Shopify store and want Meta and Google ads working for you without an in-house ad team, at a price you can see before you start.
Choose Smartly.io if: You are a large brand or agency with an in-house team that needs creative production at scale and campaigns across many channels at once.
| Feature | Adwisely | Smartly.io |
|---|---|---|
| What It Is | A Shopify app that creates and runs your ad campaigns | An AI-powered advertising platform your team operates |
| Built For | Shopify stores | Brand, performance and creative teams at enterprise brands, and their agencies |
| Ad Channels | Meta (Facebook, Instagram) and Google | Meta, Google Ads, YouTube, TikTok, Pinterest, Snapchat, Reddit, Spotify and more |
| Google Ads | Shopping, Search, YouTube, Gmail and display campaigns | Demand Gen, App, Video and Performance Max (beta); Search and Shopping aren’t listed in its documentation |
| Creative | Ads built from your Shopify product catalog | Templates, AI tools and creative production at scale, with paid creative services |
| Who Does the Work | Campaigns are created and optimized automatically; the Concierge plan adds 10 hours a month of ad experts (5 on Meta, 5 on Google) | Your team runs the platform, supported by Customer Success Managers; paid operations services are available |
| Shopify | Installs from the Shopify App Store and works from your store’s catalog | No Shopify App Store app |
| Pricing | 10% of ad spend, from $49/month (Self-Serve) or $249/month (Concierge), never more than $3,250/month | Not published; request a demo |
| Free Trial | 7 days | None mentioned on its site |
Smartly.io speaks to brand, performance and creative teams and agencies, and its site features enterprise brands; it has no Shopify App Store app. A Shopify app with a similar name, Smartly AI Upsell & Cross Sell, comes from a different company. Adwisely installs from the Shopify App Store and builds ads from your store’s catalog.
Smartly.io doesn’t publish its prices; you request a demo. Adwisely charges 10% of your ad spend, with a minimum of $49/month on Self-Serve or $249/month on Concierge, and never more than $3,250/month; see pricing.
Smartly.io’s documentation lists Demand Gen, App, Video and Performance Max (in beta) campaigns for Google Ads. Adwisely runs Google Shopping, Search, YouTube, Gmail and display campaigns, built from your Shopify catalog.
Last updated: November 2026
Facts about Smartly.io come from its own documentation, Google Ads documentation and platform overview, checked on November 4, 2026. Features and prices change; check each product’s site for the current offer.