Quick Answer: Adwisely is a Shopify app that builds and runs your Facebook, Instagram and Google ad campaigns for you, priced at 10% of ad spend from $49 a month. Bïrch, called Revealbot until October 2024, is ad automation for performance teams: you write the rules that pause, scale and adjust campaigns across Meta, Google, TikTok and Snapchat, and launch ads in bulk, from $49 a month with automated rules on the $99 plan.
Choose Adwisely if: You run a Shopify store and want campaigns created, launched and optimized for you, without writing automation rules.
Choose Bïrch if: You have a media buyer or performance team already running campaigns on several ad platforms who wants rules, bulk launching and reports to save them time.
| Feature | Adwisely | Bïrch (Revealbot) |
|---|---|---|
| What It Is | A Shopify app that creates and runs your ad campaigns | Ad automation for performance teams |
| Former Name | RetargetApp | Revealbot (renamed Bïrch in October 2024) |
| Ad Channels | Meta (Facebook, Instagram) and Google | Meta, Google, TikTok and Snapchat |
| Google Ads | Creates and runs Shopping, Search, YouTube, Gmail and display campaigns | Rules act on campaigns you already have: start or stop them, change budgets and bids, duplicate them |
| Who Does the Work | Campaigns are created and optimized automatically; the Concierge plan adds 10 hours a month of ad experts (5 on Meta, 5 on Google) | Your team sets up the rules, which run every 15 minutes, and launches ads with its bulk tools; Birch AI drafts changes for you to review |
| Shopify | Installs from the Shopify App Store and works from your store’s catalog | No Shopify App Store app |
| Pricing | 10% of ad spend, from $49/month (Self-Serve) or $249/month (Concierge), never more than $3,250/month | Essential $49/month, Pro $99/month (where automated rules start), Enterprise on request; the price rises with ad spend |
| Free Trial | 7 days | Yes, no card required |
Yes. Revealbot renamed itself Bïrch in October 2024 and says it is the same team, platform and core capabilities. Adwisely went through a rename too: it used to be called RetargetApp.
Its help center describes rules that act on existing Google Ads campaigns, such as starting or stopping them and changing budgets and bids, plus scheduled reports; its ad-creation tool covers Meta, TikTok and Snapchat. Adwisely creates your Google Shopping, Search, YouTube, Gmail and display campaigns from your Shopify catalog.
Adwisely, because there are no rules to write: it builds the campaigns and optimizes them, and the Concierge plan adds ad experts. Bïrch saves time for people who already know how to run campaigns and what they want automated. See Adwisely’s pricing.
Last updated: November 2026
Facts about Bïrch come from its own pricing page, help center and rename announcement, checked on November 4, 2026. Features and prices change; check each product’s site for the current offer.