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RetargetApp becomes Adwisely
Editor’s note: RetargetApp was rebranded to Adwisely in 2021. This article has been updated to reflect the current brand name. Adwisely continues to offer the same powerful ad automation platform with expanded features across Facebook, Instagram, Google, and TikTok.
Today is a big day for our company, as we would like to officially announce that Adwisely is getting a new name.
From now on, the most efficient online ad tool for eCommerce stores will be called Adwisely 💚
Why the Rebrand
Adwisely evolved significantly from its original product. While retargeting remained core, the platform expanded to support Performance Max, Smart Shopping, and multi-channel campaigns across Google, Meta, and other channels. The Adwisely name no longer accurately reflected the comprehensive solution. A rebrand communicated this evolution and clarified the platform’s enhanced capabilities.
What Changed for Users
For existing Adwisely users, the transition to Adwisely was seamless. All campaigns, data, and configurations transferred directly—no disruption to running ads. The user interface improved with clearer navigation for multi-channel management. Integration options expanded significantly.
New Features Introduced
Post-rebrand, Adwisely introduced several key features:
- AI-powered campaign recommendations
- Cross-platform budget allocation
- Advanced audience segmentation
- Real-time performance dashboards
- Dedicated customer success support
- Industry-specific optimization templates
These additions positioned Adwisely as a comprehensive advertising platform rather than a single-channel tool.
Vision Statement
The rebrand also communicated a new vision: make advanced advertising accessible to all eCommerce businesses, regardless of size. By automating optimization, providing expert guidance, and supporting multiple channels, Adwisely empowers businesses to compete effectively against larger enterprises with bigger advertising budgets.
Why change the name?
We created Adwisely as a simple solution for Retargeting ads on Facebook back in 2015. Since then, we have grown and developed:
- we introduced a handful of other advertising tactics, such as Prospecting, Cross-Sell, and Special Offer;
- we added a possibility to run and manage Google ads right from the Adwisely dashboard;
- we started to offer services of a dedicated Personal Ad Manager free of charge.
All this helped us bring $1B+ worth of orders to our users in 2020 alone.
All this also means that we have outgrown our name – it just does not reflect all the benefits we offer to eCommerce stores.
Adwisely isn’t just a blog—we’re a team of experts who can run efficient ads for your online store
Level up your ads
Why Adwisely?
It took us quite a while to choose a new name. We wanted to make sure that it represents all the current and planned app features and shows that we believe in sharing the knowledge and expertise.
The new name had to sound good – or even great – for the users, too. This is why we gathered valuable feedback from both loyal and new customers.
After brainstorming, shortlisting, discussing, and evaluating over 500 new name options, we chose “Adwisely” – it is simple yet elegant and does its job perfectly well.
We run ads for you. We do it wisely. We are Adwisely – and we are looking forward to helping you sell more.
What else is changing?
Do not worry – all the great stuff you loved about Adwisely is staying. Our ads will still bring you great returns, our Customer Support team will still be super happy to help you 7 days a week, and your Ad Manager will still take care of your ads while you focus on other crucial tasks.
What we will add is Custom Campaigns – they will help you get more orders with the ad settings and targeting that are tailored specifically for your business and industry.
You will also see a few new ad platforms added to Adwisely. Will it be Twitter? Or, perhaps, Pinterest? Well, we do not want to ruin the surprise, so stay tuned for updates in 2022.
Our new website is adwisely.com – all the necessary info will appear there soon.
RetargetApp becomes Adwisely. We are super excited to share this new chapter of our history with you 💚
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