Adwisely vs AdRoll: Which Is Better for Shopify? (2026 Comparison)
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Prospecting Ads: Target Lookalike Audience
Try Prospecting Ads — a new way to acquire traffic and get more sales with Adwisely.
Why Prospecting Ads?
- You can tell more people about your product without making them go to your website first.
- You can showcase up to 50 products in a single ad.
- You attract brand new shoppers who can later turn into loyal customers products in a single ad.
- The algorithms inside Facebook will make sure that the ad will be shown to people who are most likely to purchase.
- If you run Retargeting and Prospecting campaigns together, you can help significantly boost sales and make both campaigns even more cost-effective. The more people from prospecting audiences come to your website, the more people will be retargeted with your ads.
Adwisely isn’t just a blog—we’re a team of experts who can run efficient ads for your online store
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How will my Prospecting Ads look like?
How successful are Prospecting Ads?
With the power of Lookalike Facebook Audiences, Prospecting advertising brought a 3x-5x ROAS increase for over 90% of users who tried them. Read Intelligent Blends success story.
To run a Facebook Prospecting campaign while automatically creating a lookalike audience, you need to:
- Click “Run Prospecting” on the banner you will see on Adwisely Dashboard
- Confirm/change Ad Message and daily budget
- Click “Run Campaign”.
That’s it! We will do the rest for you 😉
Why Lookalike Audiences Are a Game-Changer for Ecommerce
Lookalike audiences work by analyzing the characteristics of your existing customers — their demographics, interests, online behavior, and purchase patterns — and then finding new people who share those same traits. For Shopify and WooCommerce store owners, this means your ad spend goes toward reaching people who are statistically most likely to buy from you, rather than casting a wide net and hoping for the best.
The key to effective lookalike prospecting is starting with a high-quality source audience. Your best seed audience is typically customers who have purchased in the last 90 days, as they represent your most engaged and relevant buyers. A 1% lookalike audience based on recent purchasers will be more targeted and higher-converting than one based on all website visitors.
With Adwisely, setting up lookalike prospecting campaigns is automated. The platform analyzes your store’s customer data, builds optimal seed audiences, and creates layered lookalike campaigns across Facebook, Instagram, and Google — all without you needing to manually configure audience settings or adjust bids. Most stores see their first prospecting results within 7-14 days of launch.
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