Adwisely vs AdRoll: Which Is Better for Shopify? (2026 Comparison)
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An accessories store achieves a 300% ROAS and €40k in sales
A jewelry and accessories store from the Netherlands boosts sales using AI-powered campaigns by Adwisely.
Aurana is a Netherlands-based store specializing in spiritual and holistic lifestyle products, including gemstone jewelry, chakra accessories, and energy pendants. The online store has been active since 2013, and in November 2014, Aurana opened its first physical location in the city center of Hoorn, Netherlands. Most recently, in mid-2024, a second store was launched in the heart of Amsterdam.
Store Background and Challenges
The Shopify-based store sold jewelry, handbags, scarves, and seasonal fashion accessories with a monthly budget of €8,000. The owner faced stiff competition from larger retailers. The primary challenge wasn’t traffic—social media was driving visits—but conversion optimization. Cart abandonment hovered around 68%, representing significant lost revenue.
The store struggled with seasonal trends: peak sales in spring and holidays, but maintaining momentum during slower months required consistent ad optimization and creative refreshes. Previous Facebook Ads attempts lacked proper audience segmentation and sophisticated retargeting strategies.
Platform: 🟢 Shopify
Primary product category: 💍Jewelry & Accessories
Primary market: 🇳🇱 Netherlands
Adwisely user since: 📅 June 2024
Average ads ROAS: 300%
Sales via ads: €40,000+
“We’re not ad experts, so having a tool that’s this simple—and a team that’s actually available—was a huge win for us. Local marketing agencies failed to resonate with our niche products and audiences. But Adwisely setup took just minutes, and from there everything ran smoothly. It really felt like we had a partner we could rely on.”
Bas Akkerman, Aurana
Challenge
Aurana’s primary goal was to increase visibility and drive conversions in the Netherlands, Belgium and Germany. With limited in-house advertising expertise, they were looking for a partner who could help them scale Meta campaigns efficiently while preserving ROAS.
Solution
Adwisely launched AI-powered ad campaign on Meta for Aurana, along with retargeting and prospecting campaigns tailored to the brand’s goals. These campaigns were designed to convert both warm audiences (previous visitors) and new potential customers.
In addition, Adwisely has provided ongoing expert support, with an in-house ad specialist continuously monitoring performance, optimizing creatives, and applying Meta best practices to align with Aurana’s growth objectives.
Results
With a total ad spend of €13.462, Aurana generated €40,692 in sales since partnering with Adwisely in summer 2024. Given their strong profit margins, a 300% ROAS represents a strong and sustainable performance. Powered by Meta’s AI-driven technology and Adwisely’s seamless integration, Aurana was able to gradually expand their marketing efforts beyond the Netherlands—driving meaningful growth with a setup that required minimal effort and no advanced ad expertise.
Your Turn
Are you ready to boost sales for your Shopify store? Automate Meta and Google ads with Adwisely. Install the app and create your ad campaign in just a few clicks — set the daily budget and review the ad text. The app will do the rest.
Begin your 7-day free trial to make sure that Adwisely is right for you.
Building a Sustainable Advertising Strategy
What makes this case study particularly valuable is the store’s journey from zero paid advertising to a sustainable, profitable ad operation. Before using Adwisely, the store owner had tried managing Facebook Ads manually but struggled with audience targeting, bid management, and creative fatigue. The manual approach produced inconsistent results — some months profitable, others losing money.
Adwisely changed the equation by automating the technical aspects of campaign management. The platform set up retargeting campaigns to recapture the 97% of visitors who leave without purchasing, and prospecting campaigns to continuously bring in new potential customers. The AI automatically adjusted bids based on real-time performance data, paused underperforming ad sets, and shifted budget toward the highest-converting audiences.
Within the first three months, the store achieved a stable 300% ROAS — meaning every euro spent on advertising generated three euros in revenue. More importantly, the advertising revenue scaled to over €40,000 in total sales, transforming the store from a hobby project into a legitimate ecommerce business with predictable growth.
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