A fireplace retailer gets a 5200% ROAS during the winter 2025 season

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Valerie O May 21, 2025

By launching and optimizing AI-powered campaigns, a fireplace retailer achieved an impressive 5200% ROAS during winter 2025.

Fyre Direct is a fireplace specialist dedicated to offering high-quality fireplaces, fire pits, stoves, heaters, grills, and accessories. Known for their deep product knowledge and customer-first approach, Fyre Direct serves a wide range of customers — from elderly homeowners to backyard enthusiasts and families seeking warmth and connection. Unlike generic retailers, they provide expert guidance on everything from assembly to features and warranties. Their mission is to be the most customer-centric brand in the fireplace market.

Platform: 🟢 Shopify
Primary product category: 🔥 Home & Garden > Fireplaces
Primary market: 🇺🇸 United States
Adwisely user since: 📅 July 2022

Average ads ROAS: 5,200%
Sales via ads: $438,000+

“Adwisely has been a real game-changer for us. The platform is super easy to use, and we didn’t need to be experts in Meta ads to get great results. Their support team has been really helpful, guiding us through the process and optimizing our campaigns. It’s been a smart investment that helped us hit our sales goals and get an amazing return on ad spend during the busy season.”
Daniel Wall, Fyre Direct

Challenge

Fyre Direct’s primary goal was to maximize sales between October and February, capitalizing on high winter demand. As a seasonal business, they seek the latest technologies to get the most out of Meta ads while having limited knowledge of Meta best practices.

Solution

Adwisely launched AI-powered Meta campaigns, complemented by a custom retargeting campaign to re-engage high-intent shoppers — a critical strategy given Fyre Direct’s higher-end product pricing.

Also, Adwisely provided ongoing expert optimization, with a dedicated ad specialist regularly reviewing the account and creative assets, applying data-driven improvements, and implementing Meta best practices aligned with Fyre Direct’s business goals.

Results

With a total ad spend of $8,370, Fyre Direct generated $438,183 in sales, achieving an exceptional 5200% ROAS over five peak months. Thanks to Meta’s AI-powered technology and the seamless integration provided by Adwisely, Fyre Direct achieved strong campaign efficiency while significantly reducing manual effort.

Your Turn

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