Adwisely vs AdRoll: Which Is Better for Shopify? (2026 Comparison)
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A fireplace retailer gets a 5200% ROAS during the winter 2025 season
By launching and optimizing AI-powered campaigns, a fireplace retailer achieved an impressive 5200% ROAS during winter 2025.
Fyre Direct is a fireplace specialist dedicated to offering high-quality fireplaces, fire pits, stoves, heaters, grills, and accessories. Known for their deep product knowledge and customer-first approach, Fyre Direct serves a wide range of customers — from elderly homeowners to backyard enthusiasts and families seeking warmth and connection. Unlike generic retailers, they provide expert guidance on everything from assembly to features and warranties. Their mission is to be the most customer-centric brand in the fireplace market.
Platform: 🟢 Shopify
Primary product category: 🔥 Home & Garden > Fireplaces
Primary market: 🇺🇸 United States
Adwisely user since: 📅 July 2022
Average ads ROAS: 5,200%
Sales via ads: $438,000+
“Adwisely has been a real game-changer for us. The platform is super easy to use, and we didn’t need to be experts in Meta ads to get great results. Their support team has been really helpful, guiding us through the process and optimizing our campaigns. It’s been a smart investment that helped us hit our sales goals and get an amazing return on ad spend during the busy season.”
Daniel Wall, Fyre Direct
Challenge
Fyre Direct’s primary goal was to maximize sales between October and February, capitalizing on high winter demand. As a seasonal business, they seek the latest technologies to get the most out of Meta ads while having limited knowledge of Meta best practices.
Solution
Adwisely launched AI-powered Meta campaigns, complemented by a custom retargeting campaign to re-engage high-intent shoppers — a critical strategy given Fyre Direct’s higher-end product pricing.
Campaign Setup and Strategy
Adwisely’s approach to Fyre Direct’s winter campaign was methodical and data-driven. The platform automatically analyzed historical sales patterns, identifying that the peak purchasing window ran from October through late February. Rather than spreading budget evenly, Adwisely’s AI allocated greater spending during highest-conversion periods—November through January, when fireplace demand surges.
Meta campaigns were structured with multiple audience segments. Adwisely created custom audiences from website visitors viewing specific product categories like wood-burning stoves and fireplace inserts. Retargeting audiences consisted of users who had abandoned carts or visited product pages but hadn’t converted. This segmentation proved critical: retargeting consistently delivered ROAS 15-20% higher than prospecting campaigns.
Results Breakdown
While the overall 5,200% ROAS was exceptional, monthly performance varied. October showed 3,800% ROAS as campaigns ramped up. November achieved 5,500% coinciding with holiday shopping. December maintained 5,100% despite increased competition. January peaked at 6,200% as winter weather intensified demand.
Key Performance Indicators
Beyond ROAS, cost per acquisition dropped to $8.13—down 34% from the previous year. Adwisely’s continuous optimization automatically paused underperforming creatives and reallocated budget to top performers within hours of detection.
Also, Adwisely provided ongoing expert optimization, with a dedicated ad specialist regularly reviewing the account and creative assets, applying data-driven improvements, and implementing Meta best practices aligned with Fyre Direct’s business goals.
Results
With a total ad spend of $8,370, Fyre Direct generated $438,183 in sales, achieving an exceptional 5200% ROAS over five peak months. Thanks to Meta’s AI-powered technology and the seamless integration provided by Adwisely, Fyre Direct achieved strong campaign efficiency while significantly reducing manual effort.
Your Turn
Are you ready to boost sales for your Shopify store? Automate Meta and Google ads with Adwisely. Install the app and create your ad campaign in just a few clicks — set the daily budget and review the ad text. The app will do the rest.
Begin your 7-day free trial to make sure that Adwisely is right for you.
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