Boost your Conversion Rate by a whopping 20% in just 5 minutes
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Boost your Conversion Rate by a whopping 20% in just 5 minutes
First off, let’s make it clear: we’re talking about Google Ads here. And yes, the banner you clicked didn’t exaggerate – you can absolutely achieve a 20% boost in conversion rate (CR). This is backed by both Google’s research and our own data. And here’s the kicker: it only takes about 5 minutes to implement.
I’ll dive into the exact method of CR boosting in “One Discount Across Your Site or Collection” section below. But first, let’s cover overall strategies for maximizing your Promo Sales on Google Ads. There are two primary methods, but many store owners often erroneously mix them up or overlook powerful opportunities within each approach. Here’s what you need to know to make the most of both.
1. Targeted Discounts for Specific Items
This is the classic “custom discount” approach, where you offer different price reductions on individual products.
- What the customer sees: When browsing your ad on Google, they’ll notice that the old price is crossed out, while the new price appears in bold green. To highlight the deal, a ‘Sale’ badge also shows up. This creates an enticing offer and a sense of urgency, which ultimately leads to more sales.
Here’s how you can leverage this Promo Sales method: just add Sale Prices directly in your Shopify store’s admin panel for each product you want to promote. Once you do this, your Sale Prices are automatically synced with Google Merchant Center and flow right into your Google Ads campaigns.
2. One Discount Across Your Site or Collection
If you prefer a simpler, one-size-fits-all approach, the second option is for you. You can apply the same discount across a category of products (collection) or even your entire site. Here’s how to make this strategy work:
- What the customer sees: Instead of varying discounts, your ad will feature a “Special Offer” badge. When they click it, they’ll get all the promo details, which may include a discount code, free shipping, a gift for an order greater than a specific amount, and more.
How to use it effectively: on your site, you can make the offer clear by showcasing a message like “70% off for Bestsellers” or “Sitewide 20% Off,” which helps create an enticing offer across the board. The key here is that there’s a single, broad discount applied for the whole website or for different collections, which makes it easy for customers to understand and act on immediately.
This feature is still relatively unknown, with only a few advertisers taking advantage of it. That gives you a unique chance to make your ad pop against a sea of similar ads.
Important Note: this feature is only available in Australia, Canada, France, Germany, The United Kingdom, and the United States.
- Here’s how to get this feature in your ads: It literally takes about 5 minutes! Just let us know you want to add this feature to your Google Ads and share your Sale Promo details—that’s it! If you don’t have Google Ads with Adwisely, you can go through a quick 5-minute onboarding process and launch an Adwisely-powered campaign with just a $20 budget. To get started, simply click the ‘Launch Google Ads’ button in the Adwisely dashboard and follow the instructions in the onboarding process. In most cases, the onboarding process is simple and only requires a single step.
No worries if you already have your own Google campaigns; our campaign won’t interfere with yours. You can read more here about why there’s no conflict.