A marketing tactic to re-engage people who previously interacted with the content on a website or mobile app. Google ads retargeting (also known as Remarketing Google Ads) allows eCommerce merchants to target their online store visitors on Google, YouTube, Gmail, and partner websites.
This tactic helps strengthen brand awareness and motivate consumers to make the purchase. The main benefit of this ad that it targets warm audiences that are familiar with the brand and the product and are more likely to convert. Google Remarketing Ads are available across devices on websites and mobile apps.