Ads that appear on IGTV. Instagram IGTV Ads are 15-second videos optimized for mobile in the vertical orientation. Such ads were first tested in early 2021 in the UK and Australia, after which Facebook promised to increase their availability in other countries.
IGTV Ads are a win-win option for advertisers and content creators. On one hand, they help brands expand their reach by targeting users watching videos on IGTV. On the other hand, creators will receive shares of ad revenues and become able to turn content creation into a full-time business.