There are different types of Google Ads campaigns (formerly, Google Adwords campaign types) depending on the objectives, strategy, and time frames:
- Search campaigns to advertise to people that are searching for products and services. They are helpful to drive sales, leads, and website traffic.
- Display campaigns to advertise to people using visually rich ads on various websites and audiences. Such ads can be used to expand the reach of the Search campaigns.
- Video campaigns help advertise products and services to people using video. The video ads are delivered on YouTube and Google partner websites. They can be used both for increasing brand awareness and driving traffic and conversions.
- Shopping campaigns to increase retail sales. They advertise products a business offers on the Google search results page and Google Shopping tab.
- App campaigns advertise apps to new users and increase sales on the app. The ads are delivered on Search, Play, YouTube, Discover, and other partner websites and apps.
- Local campaigns help promote physical stores, offers, and events by providing information about the location. The ads appear on Search, Display, Maps, Google Maps, and YouTube.
- Smart campaigns are a simple and efficient way to start advertising with Google Ads. Advertisers need to create several ads and Google will optimize the targeting for the most effective ad performance to drive sales and leads.