A mobile-only ad format that offers users a full-screen experience. Facebook Canvas Ads are now known as Facebook Instant Experiences. When creating the ad, marketers can choose a template or select Custom Instant Experience to add and arrange videos and photos, carousels, tagged products, buttons, text blocks, etc.
Such ads load up to 15x faster compared to standard mobile web ads. Instant Experiences ads are great for brand awareness and mobile shopping. Advertisers can create their ads from scratch or choose one of the easy-to-use templates.