HVAC retailer gets a 6560% ROAS after switching Google Ads to Adwisely
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HVAC retailer gets a 6560% ROAS after switching Google Ads to Adwisely
By launching and optimizing AI-powered Google Ads campaigns with Adwisely, Mini-Split Systems Direct transformed their paid acquisition — taking average ROAS from 339% to 6,560% and growing monthly revenue by 9.72x in just one month.
Mini-Split Systems Direct is a U.S.-based HVAC retailer focused on ductless mini split systems, solar-ready mini splits, and a wide range of heating and cooling accessories. From single-zone DIY installs to complex multi-zone setups, they help homeowners, contractors, and off-grid enthusiasts find the right configuration for efficient, affordable comfort. With free shipping, phone support, and a robust learning center, the brand is built on making high-efficiency climate control easier to understand and buy online. To keep scaling in a competitive category and capture more high-intent traffic, the team turned to Adwisely to streamline campaign management and unlock better performance from Google Ads.
Platform: 🟢 Shopify
Primary product category: Home & Garden > Heating, Cooling & Air Quality
Ad platform: Google Ads
Primary market: 🇺🇸 United States
Adwisely user since: 📅 October 2024
Average ads ROAS: 6,560% (up from 339%)
Monthly revenue via ads: 9.72x growth vs. pre-Adwisely baseline
My experience with Adwisely has been absolutely fantastic! One day I just had decided to give Adwisely’s Google Ads Services a try (you don’t know what may happen unless you try, and why not try? We are businesses, trying things is what we do, and when we try correctly, it pays off!), and it has been one of the best decisions l’ve made in my life! We have had nothing but amazing results working with Adwisely
Jonathan, Mini-Split Systems Direct
Challenge
Before switching their Google Ads to Adwisely, Mini-Split Systems Direct had a classic “good problem to have”: the store was growing, but the founder was spending more and more time inside Google Ads just to keep performance from slipping. They were already happily using Adwisely for Facebook Ads, which perform absolutely great. But Google campaigns remained entirely managed by an owner itself. As the owner put it, as Mini-Split Systems Direct grew, so did the hours they had to spend “everyday, multiple times a day, managing Google Ads account”. The real bottleneck wasn’t just performance, it was time and focus. The business needed a way to keep acquiring high-intent traffic from Google, without requiring the owner to spend increasing hours every week in the ad account — and without sacrificing ROAS they were used to seeing from their own hands-on management.
Solutions
Having already seen what Adwisely could do for Facebook retargeting, the owner decided to “give Adwisely’s Google Ads Services a try“— a decision they later called one of the best they’d made for the business. We launched an Adwisely-powered campaign on Google Ads built around:
- Existing historical data from the old campaigns, so we didn’t start from scratch but instead leaned on what was already working.
- Our experience with dozens of stores in the HVAC / mini split niche, including which queries tend to convert, what types of products usually drive the highest LTV, and how to structure feeds and campaigns around that.
- Adwisely’s automation engine, which continuously optimizes bids, queries, and placements toward revenue and ROAS, rather than just clicks.
The new campaign began outperforming all the legacy campaigns almost immediately. Within the first two weeks, the results were so strong that we made a strategic choice: we paused all the old campaigns and focused 100% of spend and attention on the Adwisely setup. This consolidation didn’t just simplify management. It also aligned with Google’s own recommendations to aggregate data in fewer, stronger campaigns rather than fragmenting performance across many small ones. With a single, well-structured Adwisely campaign doing the heavy lifting, the Mini-Split Systems Direct team could finally step out of day-to-day account tinkering and concentrate on strategy, merchandising, and customer experience.
Results
Once the new structure had enough data, performance moved from “promising” to “transformational.” Under the previous approach, Mini-Split Systems Direct was already seeing a respectable 339% ROAS. After migrating to Adwisely’s automated Google Ads campaign, average ROAS climbed to an impressive 6,560%, turning every ad dollar into more than 65.6 dollars in tracked revenue.
This wasn’t just a win on paper. The business felt it in their bottom line: monthly revenue from ads grew by 9.72x compared to the pre-Adwisely baseline. That surge in efficient revenue gave the team more room to invest in inventory, content, and customer service — instead of pouring extra budget into experiments that might or might not work. Equally important was the time unlocked. The owner no longer had to “spend increasing hours every week managing our Google Ads account”. Instead, that reclaimed time was reinvested into building the business itself: “I put it back all into our business and that extra time saved helped us grow a lot!” In the client’s own words, working with Adwisely on Google Ads has brought “nothing but amazing results” — a combination of higher ROAS, nearly 10x revenue growth, and the peace of mind that their campaigns are managed by a dedicated team of performance specialists and automation built for e-commerce.