Direct Answer: Adwisely automates Google Ads and Meta ads with AI for 6x average ROAS across multiple channels, while Easy Ads focuses solely on Meta with simpler AI optimization at $29.95/mo. Choose Adwisely for full-funnel multi-channel campaigns or Easy Ads for budget-friendly Meta-only automation.
| Feature | Adwisely | Easy Ads |
|---|---|---|
| Supported Ad Channels | Google Ads (Search, Shopping, Display, YouTube) + Meta (Facebook, Instagram) | Meta Ads Only (Facebook, Instagram) |
| AI Automation Level | Full-funnel AI optimization (prospecting + retargeting, real-time bid adjustments, budget allocation) | Basic AI conversion optimization within Meta ads |
| Campaign Types | Search, Shopping, Retargeting, Prospecting, YouTube, Display | Cold, Warm, Hot audience funnels (Meta Advantage+ templates) |
| Starting Price | $49/mo (Self-Serve, 10% of ad spend) | $29.95/mo |
| Dedicated Plan | $249/mo (Concierge, 10% of ad spend with dedicated expert support) | Single pricing tier |
| Average ROAS | 6x (verified across customer base) | Varies; some users report manual campaigns outperform |
| Dedicated Expert Support | Yes (included in both Self-Serve and Concierge plans, separate expert for Meta and Google) | No (chatbot/email support) |
| Setup Time | Under 10 minutes | Under 10 minutes |
| Out-of-Stock Protection | Yes (auto-pauses ads for unavailable SKUs) | No |
| Audience Targeting | Advanced: lookalike audiences, behavioral targeting, retargeting segments | Automatic: cold, warm, hot audience building (preset) |
| Ad Creative Options | Full control: custom creative upload, dynamic product ads | Template-based: limited customization |
| Google Ads Support | Yes (Certified Google Partner) | No |
| Shopify App Store Rating | 4.3 stars (383 reviews) | Mixed reviews (newer app) |
| Plan Details | Adwisely | Easy Ads |
|---|---|---|
| Entry-Level Plan | $49/mo (Self-Serve, 10% of ad spend) | $29.95/mo |
| Premium Plan | $249/mo (Concierge, 10% of ad spend) | N/A |
| Pricing Model | 10% of ad spend + base fee (min $49/mo, max $3,249/mo) | Flat monthly fee |
| Minimum Ad Spend | $15/day ($450/mo) | No minimum stated |
| Best Value For | Stores with $5k+ monthly ad spend wanting proven ROI | Stores with under $2k monthly ad spend testing automation |
| Metric | Adwisely | Easy Ads |
|---|---|---|
| Reported ROAS | 6x average | Not published; user-dependent |
| Performance Data | Consistent across customer base with multi-channel optimization | Variable; some users report manual campaigns perform better |
| Ad Spend Efficiency | Optimized across Google + Meta, real-time budget reallocation | Meta-only optimization within single platform |
Technically yes, but it’s not recommended. Both tools manage Meta ads, so you’d risk conflicting campaigns, budget splits, and duplicated audience targeting. Choose one platform and use it fully before considering dual tools. If you need both Google Ads and Meta ads, Adwisely alone covers both.
Adwisely uses full-funnel AI that works across multiple channels (Google Ads + Meta), continuously optimizing bids, budgets, targeting, and creative across all platforms in real-time. Easy Ads uses simpler AI focused only on Meta conversion optimization within preset audience templates. Adwisely’s approach is more sophisticated but requires more initial setup.
No. The 6x ROAS is an average across their customer base and depends on many factors: product margins, audience quality, competition in your niche, ad spend level, and existing customer base. Results vary by store, but this represents real customer data across hundreds of implementations. Easy Ads doesn’t publish ROAS data, making comparison harder.
Both integrate directly with Shopify via the app store with quick setup (under 10 minutes). Adwisely has deeper Shopify integration including out-of-stock product auto-pause and inventory-aware targeting. Easy Ads has standard Shopify integration for product catalog sync. Neither requires advanced technical setup.
Not necessarily. While Easy Ads is cheaper ($29.95/mo vs $49/mo), Adwisely’s multi-channel capability means you’re missing potential reach by not using Google Shopping Ads, YouTube ads, or Search ads. These channels often have lower competition and higher ROI in many verticals. For full-funnel growth, expanding to Google Ads usually justifies Adwisely’s price despite higher cost.
Yes, switching is straightforward. Uninstall Easy Ads, install Adwisely, reconnect your Shopify store and ad accounts. Your historical Easy Ads campaign data won’t transfer, but you won’t lose sales or customer data. Plan this switch when you’re ready to scale beyond Meta-only automation, typically after hitting $2k to $5k monthly revenue.
Both the Self-Serve ($49/mo) and Concierge ($249/mo) plans include access to dedicated ad experts. These experts work separately for your Meta ads and Google Ads campaigns to ensure you reach your performance goals. This is actual person-to-person support, not chatbot. The Concierge plan includes more intensive expert consultation and oversight. Easy Ads offers chatbot/email support only.
Adwisely has a strong 4.3-star rating across 383+ reviews, indicating consistent, proven performance. Easy Ads has mixed reviews as a newer app, with some positive feedback but variable user experiences. More reviews generally means more mature product and larger user base to learn from.
This comparison reflects current platform capabilities, pricing, and performance data as of March 2026. Platforms update features regularly; verify current offerings on their respective Shopify app pages. Performance results vary by store, niche, and ad spend level.