Ads that appear on Instagram Stories. They are full-screen in vertical format and can feature photos, videos, and Call-To-Action. Instagram Stories Ads are available only to business accounts. Such ads are created in Ads Manager and can be optimized for a variety of objectives such as reach, video views, traffic, conversions, app installs, and brand awareness. The insights on the performance are accessible in Ads Manager and also right in the Instagram app in the Insights section.
