Videos that advertisers use for paid promotion of their businesses. Instagram Video Ads can appear on Feed, Explore, IGTV Ads, and Stories. Also in early April 2021, the company started testing placing ads in Reels.
Here are several things you need to keep in mind when running such ads:
First, а include the most important information in the first seconds of the video, because if your video doesn’t catch attention right at the start, a user will scroll on to the next post.
Also, add captions as Instagram video is muted by default, and you don’t want to lose consumers because they don’t understand what is happening in the video.
Lastly, focus on providing a solution to the relevant problem of your target audience to increase the performance of your video ads.