Ads with product tags that enable businesses to boost the exposure of their products and drive conversions. Instagram Shopping Ads help bring people’s attention to several shoppable products at a time. Pay attention that you need to have an Instagram business account to be able to tag products.
When tapping on the tag, consumers are taken to the product detail page to view more information. From this page, a user can visit the online store where they can make a purchase. If your business has US-enabled checkout, people can buy your products right in the app.