Visually rich ads that appear on articles, websites, YouTube, and mobile apps. Google Display Ad Formats are great for giving a brand large exposure as they are served on Google Display Network that reaches about 90% of internet users.
Such ad formats are responsive which means that when you create an ad, you just need to provide the text, images, and logo, and Google will optimize the ad to ensure high performance. This makes sure that your ad “natively” fits the website it is published on. Since Display ads target audiences based on their interests, they are effective for attracting the attention of people before they even start looking for a product.